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Jessica Helfand and William Drenttel
Read Jessica Helfand and William Drenttel's presentation, "Culture is not always popular." Bill and Jessica are partners in Winterhouse design studio. Their work focuses on publishing and editorial development; new media; cultural institutions; and education and literacy projects. Recent clients include the New England Journal of Medicine, Norman Rockwell Museum, Yale Law School, New York University School of Journalism, University of Chicago Press and the National Design Awards.
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Schedule
Thursday, October 23
| 9:00 a.m. |
Registration desk opens |
| 12:00 p.m. |
Pre-conference tours depart, Convention Centre Lobby |
| 12:30 p.m. |
Student portfolio display |
| 1:30 p.m. |
David Baker: Business management strategy session |
| 1:30 p.m. |
Open-minded type, presented by Adobe |
| 3:00 p.m. |
Student symposium: "What Little We've Learned" |
| 3:15 p.m. |
Breaking free is hard to do: escaping linear design workflows, presented by Adobe. |
| 4:30 p.m. |
Speed networking |
| 4:30 p.m. |
Opening night reception, Convention Centre Lobby |
| 5:30 p.m. |
Opening ceremony |
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Welcome and presentation of 2003 AIGA medals |
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20/20 moderated by Sean Adams and Noreen Morioka |
| 8:30 p.m. |
Typography quiz and social |
| 9:00 p.m. |
After hours party presented by Metropolitan Fine Printers, SkyBar |
Friday, October 24
| 6:30 a.m. |
Yoga |
| 8:00 a.m. |
Head-on: Creative suite demo, presented by Adobe, E-lounge |
| 8:00 a.m. |
Registration |
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Breakfast, Design Fair |
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Roundtable discussions, Design Fair |
| 9:00 a.m. |
Introduction and welcome |
| Ric Grefe´ and Terry Irwin |
| John Hockenberry, Main-stage host |
| 9:15 a.m. |
Morning main-stage sessions: Culture |
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Bruce Sterling |
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Michael Braungart and Janine James |
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Ralph Caplan |
| 11:00 a.m. |
Refreshment break in Design Fair |
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Hands-on: In Design, presented by Adobe, E-lounge |
| 11:30 a.m. |
Morning main-stage sessions: Culture |
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Kristina Hooper-Woolsey |
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Jessica Helfand and William Drenttel |
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Michael Moschen |
| 1:00 p.m. |
Lunch on your own |
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Roundtable disussions, Design Fair |
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Speaker Salon presented by Mohawk (open 1:00-4:30 p.m.) |
| 1:15 p.m. |
Head-on: Creative suite demo, presented by Adobe, E-lounge |
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Luncheon with Marty Neumeier, presented by Hemlock Printers, Ltd. |
| 2:30 p.m. |
Focused sessions—round one |
| 3:30 p.m. |
Hands-on: Illustrator, presented by Adobe, E-lounge |
| 4:00 p.m. |
Focused sessions—round two |
| 4:30 p.m. |
Break. Design Fair |
| 5:00 p.m. |
Refreshment break, Design Fair |
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Hands-on: Photoshop, presented by Adobe, E-lounge |
| 5:30 p.m. |
Evening main-stage session: Economy |
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Tony Golsby-Smith |
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Brenda Laurel |
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Katherine McCoy |
| 7:00 p.m. |
Design Fair reception, Design Fair |
| 9:00 p.m. |
Cross-cultural design conversation and good beer, Steamworks Brew Pub |
Saturday, October 25
| 6:30 a.m. |
Meditation |
| 8:00 a.m. |
Head-on: Creative suite demo, presented by Adobe, E-lounge |
| 8:00 a.m. |
Registration |
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Breakfast, Design Fair |
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Roundtable discussions, Design Fair |
| 9:00 a.m. |
Introduction |
| 9:15 a.m. |
Morning main-stage sessions: Culture |
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Fritjof Capra |
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Dan Sturges |
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Studio eg |
| 11:00 a.m. |
Break, Design Fair |
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Hands-on: Illustrator, presented by Adobe, E-lounge |
| 11:30 a.m. |
Morning main-stage sessions: Culture |
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David Orr |
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WowHaus (Scott Constable and Ene Osteraas-Constable) |
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Michael Volkema |
| 1:00 p.m. |
Lunch on your own |
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Roundtable discussion, Design Fair |
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Speaker Salon presented by Mohawk (open 1:00-4:30 p.m.) |
| 1:15 p.m. |
Head-on: Creative suite demo, presented by Adobe, E-lounge |
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Technology, craft, passion: Expanding your creative potential on press, presented by Metropolitan Fine Printers |
| 2:30 p.m. |
Focused sessions—round one |
| 3:30 p.m. |
Hands-on: In Design, presented by Adobe, E-lounge |
| 4:00 p.m. |
Focused sessions—round two |
| 5:00 p.m. |
Break. Design Fair |
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Hands-on: Photoshop, presented by Adobe, E-lounge |
| 5:30 p.m. |
Evening main-stage session: Looking Ahead |
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Bruce Mau |
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Andrew Zolli |
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Susan Szenasy |
| 8:00 p.m. |
Closing night reception, Plaza of Nations presented by AIGA, Academy of Art College and Getty
Images |
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Buses will depart in front of each of the designated hotels |
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