Ralph Caplan

Ralph Caplan is a writer and communications consultant who lectures frequently on design and its side effects. He is the author of By Design, soon to be reissued in a revised edition, and of the forthcoming Peripheral Vision, a collection of his magazine columns and essays. Ralph is an Emeritus Board Member for the International Design Conference in Aspen and has served as program director for their conferences.

Presentation description
The power of design to do what?
Humphrey Bogart in Casablanca and Bill Clinton in "Whitewater" dismissed problems that "don't amount to a hill of beans." Notable design guru Ralph Caplan will show that the design process is demonstrably effective for addressing problems that don't amount to a hill of beans, but can it be effectively applied to problems that do?
©2003 AIGA | the professional association for design | credits