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Communicating the power of design to clients

Studio eg's design criteria include the question "Does this product have a right to exist?" However, clients rarely ask designers to make this determination. How can designers help their clients to create products, advertisements or services that are environmentally, socially and economically responsible? And is this the appropriate role for a designer?

Add your Response


Kristina Holdorf, Urban Fresh environmental Print Consultancy, Melbourne Victoria, 12-Feb-06
Be educated and prepared to learn new things, you have a chance to change the future even if it's one print job at a time.....www.urbanfreshservices.com


Benjamin Pham, San Francisco, 03-Jun-04
Get real, want to make the world a better place. Sing this song: Chorus: We are the world, we are the children We are the ones who make a brighter day So let’s start giving There’s a choice we’re making We’re saving our own lives It’s true we’ll...


Buzz, Bellevue, WA 9005, 01-Mar-04
This is a cool site


Christopher Simmons, Alterpop / California College of the Arts / Academy of Art College, San Francisco, 03-Jan-04
The question is rhetorical, no? It's a question we must ask of ourselves, with the goal of answering the pertinent query, "is this a project I'm prepared to support?" Design is the means, not always the end; designers are creative, but in the context...


allison monay, Hollywood, CA, 18-Dec-03
The question sounds stupid and sophmoric.


susan szenasy, metropolis magazine, new york, ny 10010, 11-Dec-03
You're all talking as if you were alone in this frightening world of environmental consciousness. Your are not. You have a strong trade organization behind you which, with your support and active participation, can be the major "agent of change" you're looking...


Don Carli, Nima Hunter Inc. http://www.nimahunter.com/survey/rp, New York NY 10016, 11-Nov-03
To take the Responsible Print survey or for more information go to: http://www.nimahunter.com/survey/rp


Don Carli, Nima Hunter Inc., New York, NY USA, 11-Nov-03
> Do vendors of paper, ink, toner and printing solutions provide you with enough information for you to make responsible design, purchasing or production decisions? Corporate need for sustainable printing and packaging exists. Over half of...


Steven Soshea, Steven Soshea Design, Oakland, CA, 09-Nov-03
For the most part, talking to a client, especially larger corporations, about ecological sustainability and socio-economic responsibility needs to be done within a business context, as a growth opportunity or a risk aversion, as Don Carli mentions below...


Eva Anderson, Anderson Pop Design, Providence, RI, 03-Nov-03
GEOFF: It is possible to convince clients to work with sustainable materials. Educate yourself and build your selling points first. Don't be afraid or embarrassed or didactic. Be honest, and make it sound like it's not an unusual alternative but the logical...


Bryan Karl Lathrop, University of Pennsylvania, Philadelphia, PA, 03-Nov-03
Stupid question for Sagmeister...why should one worry about sounding preachy when taking the initiative toward sustainability is clearly doing the right thing? Wouldn't it be more productive to look at this problem in terms of helping the client understand...


Tabitha Holmquist, Seattle, WA, USA, 03-Nov-03
(re:geoff) I had anticipated a mass of resistance to eco-design but am finding that if you talk to people individually and pose questions and points, then let them do the talking and come to their own conclusions, you will find them coming around to the...


Eric Heiman, Volume Design, Inc. / California College of the Arts, San Francisco, 03-Nov-03
It is obvious from design student (and a student of mine, no less) Michael Morris that the young are open to new paradigms, probably moreso that the seasoned professionals. Yet there is no area more neglected and behind the curve than design education. Most...


Michael Morris, San Francisco, 03-Nov-03
I find it a lot harder to ask myself "How can I not think about sustainable design?" I was a student of Terry Irwin's and at first I thought these ideas were a "San Francisco- style" environmentalist rant. But after a few weeks of listening to her in class...


Katrina Perekrestenko, Kennewick, WA, 02-Nov-03
Geoff, I'm faced with the same problem. I came back to my office on Monday and when I tried to explain what I learned my co-workers just glazed over. In this area, "enviromentalism" has a bad reputation. Since at this point I can't change my work environment...


Don Carli, Nima Hunter, Inc., NY, NY, 31-Oct-03
The first order of business is to identify and understand the economic, environmental and social risks that keep your customer up at night. When I recently asked Nell Minnow, Director of the Corporate Library, with a similar question she responded: "The...


Bruce Sterling, Viridian Design http://www.viridiandesign.org, Somewhere in Canada, "The Maple Leaf State", 30-Oct-03
I wrote an article for TECHNOLOGY REVIEW about technologies that don't deserve to exist. http://www.msnbc.com/news/973949.asp And boy did I get flamed, too. Seemed like most every techie whose ox had suffered goring had to personally insist to me...


Geoff, Seattle, 30-Oct-03
Thanks for the response, David. But wasn't the message of the conference that designers need to be agents of change? In order to fulfill this role, they need to lead--rather than just respond to--trends in the market, right? If I can sell recycled paper to...


David, One Lane Studios, Sausalito, CA, 30-Oct-03
Context, of course, is everything. It's appropriate to bring up issues with clients, when it's appropriate. For the person who indicated a belief that asking whether something is on recycled paper guarantees that they will never be in front of the client...


Geoff, Seattle, 30-Oct-03
Although I really loved the conference, now that I'm back I'm at a loss as to what to do next. There's no way I'm going to go to my boss and ask if the ad we're about to run is printed on recycled paper. In fact, asking questions like that is almost a guarantee...

 
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