Jessica Helfand and William Drenttel
Read Jessica Helfand and William Drenttel's presentation, "Culture is not always popular." Bill and Jessica are partners in Winterhouse design studio. Their work focuses on publishing and editorial development; new media; cultural institutions; and education and literacy projects. Recent clients include the New England Journal of Medicine, Norman Rockwell Museum, Yale Law School, New York University School of Journalism, University of Chicago Press and the National Design Awards.
 
 
Communicating the power of design to other designers

Although an amazing number of designers made the trek to Vancouver for the conference, the fact remains that many more designers weren't there. How are you going to communicate the power of design to other designers either in your firm or in your chapter? What did you tell your friends when they asked, "So, what did you learn at the conference?"

Add your Response


Jim McLean, Slack Barshinger, Chicago, IL 60601, 13-Apr-04
The summary by William Drenttel and Jessica Helf at the AIGA site illuminates a truth: that thinking and writing on one's own is about making the "important" questions personal. The result is a life delineated by a constant, conscious "figuring out" of things...


Designs on Democracy, Berkeley, CA, 24-Jan-04
To take another step, designers who are interested in a focused disucssion of design and activism should check out the upcoming Designs on Democracy Conference (March 26-28 in Berkeley). Details at http:www.designsondemocracy.org


Steven Soshea, Steven Soshea Design, Oakland, CA, 08-Nov-03
There were a number of very inspiring and insightful lectures. Fritjof Capra, David Orr, Terri Irwin, Ralph Caplan, and Jessica Helfand and William Drenttel stand out in my mind. Each of them opened up my mind to greater possibilities and opportunities. Communicating...


Justin Damer, Vision Design, Edmonton, Canada, 07-Nov-03
Here at Vision Design, we learned that we have a lot to learn. As a first step, we made an epilogue to the conference for our web site to stimulate a broader design discourse in our own practice - http://www.visiondc.com


Jennifer Idol, Lucy's Cakes, Austin, TX, 05-Nov-03
How many of us changed our own paths to reflect the Power of Design? To communicate our paths we should exemplify the points through our actions. I found hope in the confeference that I can be of use in any area of my life for the power of design. I am...


Beth Emmott, Philadelphia, PA, 05-Nov-03
While enjoying the conference on many levels I do have a major concern and that is the value placed on design both by designers and non designers. A number of speakers (non designers) with very important messages seemed to feel that it was important to...


Tabitha Holmquist, Seattle, WA, USA, 03-Nov-03
Let's get more people like Fritjof Capra to express ideas to us, eve if its extremely preachy and overdramatic, if thats what it takes to scare people into thinking about the issues and really talking about them. If it causes massive arguments and debates,...


ALan Ball, ABID, Boston Ma, 01-Nov-03
I thought Capra was great, particular the discussion group he participated in the afternoon. I believe Mr. Sagmeister would feel different about Capra if he had heard his uplifting and optimistic answers to what a designer can do to improve the world and...


Candice Kollar, Kollar Design Associates, San Francisco, CA, 31-Oct-03
I wasn't able to attend but would greatly appreciate sharing of information about sustainable choices that we can offer our clients - besides specifying recycled paper, of course - and sustainalbe best practices for a marketing design firm. Thanks! candic...


Kurt, Seattle, WA, USA, 31-Oct-03
I have to agree with many of the responses from others to this point with regards to attitudes and quibbles over semantics. The presentation by Jessica Helfand and William Drenttel was by far the best, in my opinion, and brought up the level of the conversation...


sunny kwok, new york, ny, usa, 31-Oct-03
i am glad to see varieties of the speakers, address "massive" range of cultural reference to remind/redefine us the power of design. but i hope some speakers can be more responsible to their attitude and statements. Mr. Mau put our mind in a state of emergency...


Nathan Shedroff, San Francisco, CA, USA, 30-Oct-03
Personally, I think the world "design" has always meant something larger than any one discpline. Graphic designers (who claim the latter word too often without using the former) are used to it refering to aesthetics because that is their context. But lots...


Geoff, Seattle, 30-Oct-03
I thought I knew what design was before coming to this conference. Now I find out that design can be either a process or a product (any process or any product). I'm not sure by expanding the definition of design so that it can include anything and everything...


Marcia, Studio/lab, Chicago, 30-Oct-03
As an interesting conference summary, these are definitions of design as heard from various speakers Design is: conceiving, planning, and making products and services -- that serve people. -Tony Golsby-Smith about Citizenship. -Brenda Laurel the...


stefan sagmeister, sagmeister inc., new york, ny, usa, 30-Oct-03
There were some really considered and smart presentations (Ralph Caplan, Dan Sturges) and then there was also quite some preaching going on. Fritjof Capra preached the romantic notion that all of human culture of the past was great, and everything we do now...


Bart, New York, 30-Oct-03
This might be harder than it sounds. What are the arguments that are compelling enough to persuade someone to choose social and environmental responsibility over financial gain? Especially in this economic climate. Turning down work is a luxury I can't afford...


terry flores, American Greetings, Cleveland, Ohio, 30-Oct-03
As a designer I feel I can start by communicating the many messages I heard at the conference, about sustainability, innovation, efficiency, resposibility to our environment, etc. to my co-workes, and to the future students of design in my local community. I...

 
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