Bruce Mau

Bruce Mau's studio, Bruce Mau Design (BMD), has gained international recognition for its expertise and innovation in identity articulation, research and conceptual programming, print design and production, environmental signage and wayfinding systems, and exhibition and product design. Recently his studio output has extended to dance performances, video installations, and ventures into the fields of architecture, urban planning, landscape design - and most recently education with the founding of The Institute without Boundaries.Bruce studied at the Ontario College of Art & Design in Toronto, but left before graduating to join the Fifty Fingers design group in 1980. He later worked at Pentagram in the UK and went on to become part of the founding triumvirate of Public Good Design and Communications. Soon after, the opportunity to design Zone 1|2 presented itself and he left to found BMD. Bruce has remained the design director of Zone Books and from 1991 to 1993, he also served as Creative Director of I.D. magazine.In 1995 the studio gained attention after the release of S,M,L,XL, a 1300-page compendium of projects and texts generated by Pritzker Prize-winning Rem Koolhaas' Office for Metropolitan Architecture, designed and conceived by Bruce Mau with Rem Koolhaas. Life Style, Bruce's monograph on design culture and the work of the studio, was published worldwide by Phaidon in 2000. Bruce has been a visiting scholar and lecturer at man institutions worldwise and was awarded the Chrysler Award for Design Innovation in 1998, and the Toronto Arts Award for Architecture and Design in 1999. In 2001 he received an Honorary Doctor of Letters from the Emily Carr Institute of Art + Design

Presentation description
Massive change
What if we could do anything? What if the questions surrounding design turned out to be the big questions? What if life itself became a design project? What if - as Arnold Toynbee once suggested - we were committed to an audacious, altruistic global project that imagined "the welfare of the entire human race as a practical objective"? What if design turned out to be that project? What if we succeeded?
Engineered as an international discursive project, Massive Change: the Future of Design Culture will map the new capacity, power and promise of design. Design?the human capacity to plan and produce desired outcomes?has placed us at the beginning of a new, unprecedented period of human possibility, where all systems and economies are becoming global, relational and interconnected. Posing the question, "Now that we can do anything, what will we do?" Massive Change will explore paradigm-shifting events and ideas, investigating the capacities and ethical dilemmas of design in manufacturing, transportation, urbanism, trade, warfare, health, energy, materials, the image, information and software.
©2003 AIGA | the professional association for design | credits