Katherine McCoy

Katherine McCoy is a Senior Lecturer at Illinois Institute of Technology's Institute of Design, having formerly co-chaired Cranbrook's Department of Design for 24 years. She is a 1999 AIGA Medalist, a member of the Alliance Graphique Internationale, Fellow of the Industrial Designers Society of America, and served as a vice president of the AIGA. She consults in communications design and design marketing for cultural, educational and corporate clients. She writes frequently on design criticism and history, co-produced a television documentary on Japanese design, and chaired the first Living Surfaces Conference on interactive communications design. Along with her husband Michael, she recently formed High Ground Tools and Strategies for Design, offering professional education workshops for designers.

Presentation description
Cultural Sustainability
Designers need strategies to speak appropriately to targeted audiences with tailored messages that resonate with each audience's language, cultural values, needs and preferences. Katherine McCoy will look at how audience-centered design for "cultural sustainability" celebrates the unique communication styles that belong to national, local and sub-cultural audience groups. Design can honor cultural diversity, rather than spread a homogenous cultural veneer over the world, whether it be the current "high design" expression or pervasive Western consumer culture.
©2003 AIGA | the professional association for design | credits