Jessica Helfand and William Drenttel
Read Jessica Helfand and William Drenttel's presentation, "Culture is not always popular." Bill and Jessica are partners in Winterhouse design studio. Their work focuses on publishing and editorial development; new media; cultural institutions; and education and literacy projects. Recent clients include the New England Journal of Medicine, Norman Rockwell Museum, Yale Law School, New York University School of Journalism, University of Chicago Press and the National Design Awards.
Conference reading list

We asked our speakers, conference advisory board and the AIGA national board for recommendations of books they felt related to this year?s conference theme or were simply books that every designer should read. As you?ll see, the suggestions are varied and multi-disciplinary and should provide you with a reading list that will last until the next conference! (ultimately, this list should probably be alphabetized and hopefully we?ll get more submissions)

Jim Faris and Tony Golsby-Smith
Rhetoric, Humanism and Design, an article in Discovering Design: Explorations in Design Studies, by Richard Buchanan and Victor Margolin
Frames of Mind by Howard Gardner
The Idea of Design?A Design Issues Reader, an article from The MIT Press, by Victor Margolin and Richard Buchanan, 1995.
The Rise and Fall of Strategic Planning by Henry Mintzberg
The Sciences of the Artificial by Herbert Simon

Steve Heller
The Education of a Design Entrepreneur edited by Steven Heller
Merz to Emigre and Beyond: Avant Garde Magazine Design of the 20th Century by Steven Heller
Design Humor: The Art of Graphic Wit by Steven Heller

Natalia Ilyin
Man and His Symbols by Carl G. Jung
The Birth and Death of Meaning by Ernest Becker
Designing Web Usability by Jakob Nielsen

Terry Irwin
A Timeless Way of Building by Christopher Alexander
The Web of Life by Fritjof Capra
Earth in Mind by David Orr
Beyond Civilization by Daniel Quinn
War and Peace in the Global Village by Marshall McLuhan and Quentin Fiore

Thought Control in Democratic Societies by Noam Chomsky
Rites of Spring by Modris Ecksteins
Graphic Agitation by Liz McQuiston
Suffragettes and She Devils by Liz McQuiston
1984 by George Orwell
The People's History of the United States by Howard Zinn

Bruce Mau
Asymmetric Typography by Jan Tschichold
The Form of the Book: Essays on the Morality of Good Design by Jan Tschichold,
A Pattern Language by C. Alexander, S. Ishikawa, M. Silverstein, M. Jacobson, I. Fiksdahl-King and S. Angel
The Gutenberg Galaxy: The Making of Typographic Man by M. McLuhan.
The Chicago Manual of Style

Studio eg
Ishmael by Daniel Quinn
Biomimicry by Jeanine Benyus
Cats' paws and Catapults ; Mechanical worlds of Nature and People by Steven Vogel
Sand dollar and Slide Rule by D. Willis

Marc Gobe
Emotional Branding by Marc Gobe
Citizen Brand by Marc Gobe
Inside Business Graphic Design by Catherine Fishel
Something to be designed by Veronique Vienne
The Little Prince by Saint Exupery.

Katherine McCoy
Graphic Design in a Multicultural World, an article in How Magazine, April 1995 by Katherine McCoy
When Designers Create Culture: A Cold Eye, an article in Print
Magazine, 2002 by Katherine McCoy
Cranbrook Design: The New Discourse, by Katherine & Michael McCoy
Radical Graphics, Graphic Radicals, by Laurel Harper
Women Designers in the USA 1900-2000: Diversity and Difference, by Pat Kirkham
Clean New World: Culture, Politics, and Graphic Design, by Maud Lavin
Design Writing Research: Writing on Graphic Design by Ellen Lupton and J. Abbott Miller
Every Allworth Press book edited by Steven Heller!

Ralph Caplan
Enough by Bill McKibben
One Market Under God by Thomas Frank
The Botany of Desire by Michael Pollan

Nathan Shedroff
As The Future Catches You by Jaun Enriquez
Utopian Entrepreneur by Brenda Laurel
The Media Equation by Byron Reeves and Clifford Nass
Pause & Effect by Mark Meadows
A Natural History of the Senses by Diane Ackerman, ISBN 0679735666
Understanding Comics by Scott McCloud
The Meaning of Things by Mihaly Csikszentmihalyi and Eugene Rochberg-Halton
Cradle to Cradle by William McDonough and Michael Braungart

Michael Beirut
The Cheese Monkeys; a Novel in Two Semesters by Chip Kidd

Supplemental reading list

The following list contains books by our speakers as well as books that the conference organizers recommend. Any list of this sort will be incomplete and we encourage you to make suggestions and post them on the kiosk in the Design Fair. We?ve provided extra room at the end of the list to write in more recommendations.

The Clock of the Long Now, At Home in the Universe by Stewart Brand,
The Ice Palace that Melted Away by Bill Stumpf
Tomorrow Now by Bruce Sterling:
Beauty: The Value of Values by Frederick Turner
Guns, Germs, and Steel: The Fates of Human Societies by Jared Diamond
The Rise of the Networked Society by Manuel Castells
Speed: Visions of an Accelerated Age edited by Jeremy Millar and Michiel Schwarz

Natural Capitalism and The Ecology of Commerce by Paul Hawken:
The Post Corporate World by David Korten
Biopiracy: The Plunder of Nature and Knowledge by Vandana Shiva
Factor Four by Ernst von Weizsacker, Amory Lovins and L. Hunter Lovins
Driving Eco-Innovation by Claude Fussler with Peter James
Turning Point: The End of the Growth Paradigm by Robert Ayres
Green Marketing by Jacquelyn A. Ottman
The Fifth Discipline by Peter Senge
The Lexus and the Olive Tree byThomas L. Friedman

Environment and Sustainability
Small is Beautiful by E.F. Schumacher
The Hidden Connections and The Turning Point by Fritjof Capra
Operating Manual for Spaceship Earth by R. Buckminster Fuller
A Sand County Almanac by Aldo Leopold
Operating Manual for Spaceship Earth by R. Buckminster Fuller
State of the World 2003 by The Worldwatch Institute
Gaia: A New Look at Life on Earth by James Lovelock
Our Ecological Footprint by Mathis Wackernagel and William Rees
Deep Ecology for the 21st Century edited by George Sessions
A Sense of Place, a Sense of Time by John Brinckerhoff Jackson
The Silent Spring by Rachel Carson

The Nature of Design by David Orr
A Pattern Language by Christopher Alexander
By Design: Why There Are No Locks on the Bathroom Doors in the Hotel Louis XIV and Other Object Lessons by Ralph Caplan
Eco Design, The Sourcebooks by Alastair Faud-Luke
Mapping the Journey: Case Studies in Strategy and Action toward Sustainable Development by Lorinda R. Rowledge, Russel S. Barton and Kevin S. Brady
Sustainable Planet: Solutions for the 21st Century by Juliet B. Schor and Betsy Taylor
Cradle to Cradle by Bill McDonough and Michael Braungart:
Big and Green: Toward Sustainable Architecture in the 21st Century edited by David Gissen
Ecological Design by Sim Van der Ryn and Stuart Cowan
Ecocities: Building Cities in Balance with Nature by Richard Register
Design Outlaws on the Ecological Frontier by Chris Zelov and Phil Cousineau
Notes on the Synthesis of Form by Christopher Alexander
The Green Imperative: Natural Design for the Real World and Design for the Real World: Human Ecology and Social Change by Victor Papanek
Droog Design by Renny Ramakers and Gijs Bakker
Ecodesign Navigator by Matthew Simon and others
Green Design by Dorothy Mackenzie
Eternally Yours by Ed van Hinte
Cities for a Small Planet by Richard Rogers
Golden Thread: 2500 Years of Solar Architecture and Technology by Ken Butti and John Perlin
Design for Society by Nigel Whiteley
Understanding Comics by Scott McCloud

On better understanding how the world works The Elegant Universe by Brian Greene
Leadership and the New Science: Discovering Order in a Chaotic World by Margaret Wheatley
The Selfish Gene by Richard Dawkins
Rocks of Ages by Stephen Jay Gould
Art & Physics: Space, Time and Light by Leonard Schlain
The Wholeness of Nature: Goethe?s Way Toward a Science of Conscious Paticipation in Nature by Henri Bortoft
Seven Life Lessons of Chaos by John Briggs and F. David Peat
Symbiotic Planet by Lynn Marguiles
Mind and Nature, A Necessary Unity by Gregory Bateson
Consilience by Edward O. Wilson
Wholeness and the Implicate Order by David Bohm At Home in the Universe by Stuart Kauffman
How the Leopard Changed its Spots by Brian Goodwin
Emergence: the Connected Lives of Ants, Brains, Cities and Software by Steven Johnson
The Tree of Knowledge by Humberto Maturana and Francisco Varela
The Power of Limits: Proportional Harmonies in Nature, Art and Architecture by Gyorgy Doczi
Life Counts: Cataloguing Life on Earth by Michael Gleich, Dirk Maxeiner, Michael Miersch, and Fabian Nicolay

The Sacred Balance by David Suzuki
Time and the Art of Living by Robert Grudin
The Heart Aroused: Poetry and the Preservation of the Soul in Corporate America by David Whyte
A Place in space: Ethics, Aesthetics and Watersheds by Gary Snyder
Life is a Miracle: an Essay Against Modern Susperstition by Wendell Berry
Six Memos for the Next Millennium by Italo Calvino

Fiction with a point
The Journey to The East by Herman Hesse
The Garden of Forking Paths, by Jorge Luis Borges
The Sparrow by Mary Doria Russell,
Canopus in Archives by Doris Lessing
Schismatrix by Bruce Sterling
Red Mars by Kim Stanley Robinson
The Green Knight by Iris Murdoch
Atlas Shrugged by Ayn Rand
©2003 AIGA | the professional association for design | credits