Dan Sturges

A former car designer for General Motors, Dan now focuses on developing community-improving transportation systems. Dan works to couple a wider array of personal vehicles together with transit, while leveraging the latest in the world of telecommunications.
As an entrepreneur, Dan led the effort to create the Neighborhood Electric Vehicle (NEV), the first new vehicle on U.S. streets in over three decades. His low-speed supplemental mini-car is now owned by DaimlerChrysler, which has produced more than 20,000 of them. In 1997, Dan became the first car designer to work for the Institute of Transportation Studies at UC-Davis. Here, Dan became focused on coupling piecemeal transportation alternatives into improved complete systems to better address air quality, energy, land-use, economic, and civility issues.
Dan has served as the Director of New Mobility for Frogdesign, a leading design company. He has supported public design education programs at the Cooper-Hewitt National Design Museum, University of Minnesota's Design Camp, and at Art Center College of Design (where Dan attended). Today Dan is a consultant to DaimlerChrylser, Segway, Caltrans, and various communities working to foster sustainable transportation. Dan is currently based in Boulder, Colorado.

Presentation description
Designing Down
Grab your cell phone, ditch car ownership, and swing through the new mobility galaxy. We can now design improved ways to live that cost much less. Through expanded design collaboration networks and e-manufacturing, housing, mobility, and community design can be completely reconsidered. No more focus on economic growth that stunts the environment, time to design better ways without the expense. Perhaps it's time to consider co-housing systems by Porsche? How about a space-based design studio? We need people to really feel this giant ball we're on in deep space in order to move forward. It seems to be time for the design community to head from the back of the bus to the front.
©2003 AIGA | the professional association for design | credits